Pre-seed investment opportunity$1.5M SAFE20% discount

The infrastructure layer for superfan experiences.

Visible Things unites content, community, commerce, and first-party data across talent, sports, and brand ecosystems—turning fragmented attention into owned relationships and recurring revenue.

Confidential investor overview • Management materials • 2026

Visible Things infrastructure connecting talent, sports, brands, and superfan communities
TalentSportsBrands
Flagship validation is live.Valerie's Place converted a real audience into registered and paid relationships with zero paid acquisition.
97,840Unique visitors
10,278Registered users
2,402Paid subscribers
$10.7KMonthly recurring revenue
Valerie Bertinelli presenting Val's Mocktails and Cocktails Playlist inside Valerie's Place
Live flagship content
A live product, not a prototype

Watch the product behind the proof.

Valerie's Place shows premium content living inside a destination designed to capture registration, subscription, and return behavior.

97,840 visitors10,278 registered2,402 paid
Live flagship case study

One launch proved the conversion loop.

Tap each proof point to move through the Valerie's Place funnel—from anonymous attention to an owned, paying audience.

Valerie's Place product and 90-day traction overview
Valerie's PlaceApp Store live • Premium conversion • Zero paid acquisition
Stage 01 • Discovery

Attention entered an owned destination.

The flagship attracted 97,840 unique visitors without paid acquisition, proving that audience demand can move from rented channels into a branded experience.

Market opportunity + platform

A missing layer in the superfan economy.

Visible Things sits at the intersection of creator monetization, social commerce, and owned fan engagement.

One foundation. Many communities.

A shared white-label platform powers distinct branded ecosystems while each partner keeps its identity, audience relationship, and data.

50M+Global creators
$480BCreator economy by 2027
$1.5TSocial commerce 2030 estimate

Source: ResearchAndMarkets / BusinessWire, 2025, as cited in the investor deck. Figures are adjacent market context and should not be added as a single TAM.

Talent-owned fan experience

Talent owns the fan relationship.

Premium content, live access, membership, community, subscriptions, commerce, and first-party data live in one creator-led destination.

Premium contentMembershipCommunitySubscriptionsCommerce
01

Creator attention

Talent already drives daily attention, but the relationship largely lives on rented platforms.

02

Sports fandom

Teams, athletes, universities, and NIL communities have loyal audiences that extend beyond game day.

03

Commerce intent

Fans pay for access, merchandise, memberships, subscriptions, and memorable experiences.

04

Brand ownership

Brands increasingly value direct customer relationships, personalized experiences, and first-party insight.

Dual monetization model

High-upside ownership + predictable platform revenue.

Switch between the two paths to see how Visible Things can fund select launches while also serving talent, sports, and brands through platform-as-a-service.

VT funded • Talent + sports

Visible Things funds and operates the ecosystem.

For selected premium talent and sports partners, Visible Things funds, produces, launches, and operates the owned content and commerce experience.

Talent-led showsTeam + league IPAudience ownershipRecurring revenue
Partner economics70 / 30High-upside revenue split
Revenue layerStudio + %Subscriptions, commerce, sponsorship, and media
Strategic valueOwnedAudience, data, programming, and platform learning
Value creation engine

From flagship validation to platform scale.

Select a phase to explore how each launch builds reusable infrastructure, stronger data, and greater platform power.

Prove the model

Valerie's Place established the first flagship: a live product, real paid conversion, a working production engine, and a launch playbook grounded in real behavior.

01

Talent + brand trust

Ownership, alignment, and access create repeatable launch opportunities.

02

Production execution

Premium programming turns audiences into paying superfans through quality, cadence, and conversion.

03

Federated infrastructure

Shared rails power many branded ecosystems while data and learnings compound over time.

Financial path + capital use

Capital turns validation into repeatable scale.

The projections below are management estimates from the investor deck. Toggle the chart to compare revenue and net income.

Five-year management forecast

Revenue projection: $2M in 2026, rising to $87M in 2030. Management forecasts break-even in 2028.

Use of the $1.5M SAFE

43%Content + partnerships
27%Platform + product
13%Marketing + growth
17%Operations + runway

Stage 1 objective: launch 2–3 additional premium talent platforms, prove repeatability, and build toward 3–4 active platforms with a $4M+ ARR target.

Founders + strategic backing

Experienced operators across content + tech.

The founding team combines production, branded content, unscripted IP, immersive media, and platform execution—with strategic access across talent and entertainment.

Visible Things founding team and key advisors
Operator-led founding teamBilly Cooper, Willis Robertson, and Andrew Greenberger bring decades of production, creative, and media experience.
Visible Things strategic investors and current pre-seed raise
Backed by strategic industry leadersStrategic support spans media production, talent access, industry relationships, and category validation.
Founder + CEO

Billy Cooper

Veteran producer with 30+ years across broadcast, cable, and streaming.

Co-founder + COO

Willis Robertson

Creative executive with 15+ years in branded content and unscripted IP.

Founder + CCO

Andrew Greenberger

Emmy-nominated producer and director across unscripted television and immersive media.

Strategic talent partner: WMEAndrew Fried • Boardwalk PicturesMark Itkin • WMETim Robertson • Family entertainment
Current pre-seed raise • $1.5M SAFE

Join us in returning control to creators, sports, brands, and the superfans they serve.

Review the full investor deck or meet the founders to explore the opportunity in more depth.

Val's Mocktails and Cocktails PlaylistPlaying from Valerie's Place
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