The infrastructure layer for audience ownership.

Visible Things unites content, community, commerce, and first-party data across talent, sports, and brand ecosystems, turning fragmented attention into owned relationships and recurring revenue.

Confidential investor overview • Management materials • 2026

Visible Things infrastructure linking talent, sports, and brands with their fan communities
TalentSportsBrands
Six months of flagship evidence.Valerie's Place demonstrates an owned experience in market with registered users, current paying subscribers, and recurring revenue.
157,049Unique visitors
16,207Registered users
1,754Active paid subscribers
$11,804Monthly recurring revenue
Valerie Bertinelli presenting Val's Mocktails and Cocktails Playlist inside Valerie's Place
Live flagship content
A live product, not a prototype

Watch the product behind the proof.

Valerie's Place shows premium content living inside a destination designed to build registration, subscription, and return behavior.

157,049 visitors16,207 registered1,754 active paid
Flagship case study · First six months

Real fans. Real relationships.

Valerie's Place demonstrates an owned experience in market. Select a metric to explore what it measures.

Valerie Bertinelli for Valerie's Place
Valerie's PlaceLive on web and mobile • Powered by Visible Things
01 · Discovery

Attention entered an owned destination.

157,049 unique visitors and 235,501 total visits were reported in the six-month snapshot. Visits and unique visitors measure different things and are not additive.

444KSocial followers
Facebook · Instagram · TikTok
40,345Email subscribers
4,915iPhone app downloads
1,032Android app downloads
19%Users who have ever subscribed
Lifetime paid share

Source: management's six-month snapshot supplied September 9, 2026. Figures are management-reported and not independently audited. Channel audiences overlap and are not additive. Lifetime paid and active paid are different measures.

A shared white-label foundation

One foundation. Many communities.

A shared platform powers distinct branded ecosystems while each partner keeps its identity, audience relationship, and data.

One platform. Distinct branded worlds.

Talent, sports, and brands can shape the experience around their own audience. Valerie's Place is the live flagship shown here.

50M+Global creators
$480BCreator economy by 2027
$1.5TSocial commerce 2030 estimate

Source: ResearchAndMarkets / BusinessWire, 2025, as cited in the investor deck. Figures are adjacent market context and should not be added as a single TAM.

Talent-owned fan experience

Talent owns the fan relationship.

Premium content, live access, membership, community, subscriptions, commerce, and first-party data live in one creator-led destination.

Premium contentMembershipCommunitySubscriptionsCommerce
01

Creator attention

Talent already drives daily attention, but the relationship largely lives on rented platforms.

02

Sports fandom

Teams, athletes, universities, and NIL communities have loyal audiences that extend beyond game day.

03

Commerce intent

Fans pay for access, merchandise, memberships, subscriptions, and memorable experiences.

04

Brand ownership

Brands increasingly value direct customer relationships, personalized experiences, and first-party insight.

Dual monetization model

High-upside ownership + predictable platform revenue.

Switch between the two paths to see how Visible Things can fund select launches while also serving talent, sports, and brands through platform-as-a-service.

VT funded • Talent + sports

Visible Things funds and operates the ecosystem.

For selected premium talent and sports partners, Visible Things funds, produces, launches, and operates the owned content and commerce experience.

Talent-led showsTeam + league IPAudience ownershipRecurring revenue
Partner economics70 / 30High-upside revenue split
Revenue layerStudio + %Subscriptions, commerce, sponsorship, and media
Strategic valueOwnedAudience, data, programming, and platform learning
Value creation engine

From flagship validation to platform scale.

Select a phase to explore the strategy. The roadmap distinguishes current proof from future objectives.

Prove the model

Valerie's Place provides a live product, registered users, current paying subscribers, and recurring revenue. The next test is whether the launch approach can be repeated with additional partners.

Strategy roadmap, not a representation that later phases have already been achieved.

01

Talent + brand trust

Ownership, alignment, and access create repeatable launch opportunities.

02

Production execution

Premium programming turns audiences into paying members through quality, cadence, and conversion.

03

Federated infrastructure

Shared rails power many branded ecosystems while data and learnings compound over time.

Financial path + capital use

Six months of real results.

The operating snapshot is updated independently of any approved five-year management forecast.

Revenue and growth · Actuals

Monthly recurring revenue$11,804Management's reported six-month snapshot
New subscriber revenue+20%July to August
Reactivation revenueJune to August

Source: management's September 9, 2026 update. +20% refers to new subscriber revenue, not overall MRR growth. 3× refers to reactivation revenue, not total revenue.

Use of the $1.5M SAFE

43%Content + partnerships
27%Platform + product
13%Marketing + growth
17%Operations + runway

Stage 1 objective: launch 2–3 additional premium talent platforms, prove repeatability, and build toward 3–4 active platforms with a $4M+ ARR target.

Founders + strategic backing

Experienced operators across content + tech.

The founding team combines production, branded content, unscripted IP, immersive media, and platform execution—with strategic access across talent and entertainment.

Visible Things founding team and key advisors
Operator-led founding teamBilly Cooper, Willis Robertson, and Andrew Greenberger bring decades of production, creative, and media experience.
Visible Things strategic investors and current pre-seed raise
Backed by strategic industry leadersStrategic support spans media production, talent access, industry relationships, and category validation.
Founder + CEO

Billy Cooper

Veteran producer with 30+ years across broadcast, cable, and streaming.

Co-founder + COO

Willis Robertson

Creative executive with 15+ years in branded content and unscripted IP.

Founder + CCO

Andrew Greenberger

Emmy-nominated producer and director across unscripted television and immersive media.

Strategic talent partner: WMEAndrew Fried • Boardwalk PicturesMark Itkin • WMETim Robertson • Family entertainment
Current pre-seed raise • $1.5M SAFE

Join us in returning control to creators, sports, brands, and the audiences they serve.

Review the full investor deck or meet the founders to explore the opportunity in more depth.

Val's Mocktails and Cocktails PlaylistPlaying from Valerie's Place